Most Popular Social Media Apps 2024

Stars of 2024: Most Used Social Media Platforms

Social media has become an integral part of our lives, and day by day, developments in this digital world shape our way of communication, information habits and even social relationships. In 2024, competition and innovations between social media platforms enrich the user experience. So, what are the most popular social media applications this year? Besides Facebook and Instagram, what are the new stars of the digital scene? Which platform should be used for which purpose? In this guide, we examine the most popular platforms and all their features in detail, the most secure, the fastest, the least internet consuming, and more.

Social Media Platforms and Important Statistical Data

Facebook: The Unchanging Giant of Social Media

Facebook has become the giant of the social media world, reaching billions of users over the years. FB, which is still at the top in the number of users as of 2024, draws attention with the new features it offers and the constantly improved user experience. Groups, live broadcasts and interactive story features enable users to communicate with each other more effectively. SmmStore also offer real likes of facebook which would prove handful for your business page or profile.

Facebook User Statistics

• Daily Active Users: Facebook has approximately 1.93 billion daily active users.
• Monthly Active Users: The number of monthly active users of Facebook is stated as 2.91 billion. This number is expected to exceed 3 billion over time.
• Age Group Demographics: Facebook’s largest user base is between the ages of 18-34, this age group accounts for 71% of total traffic.
• Advertising Market: Facebook dominates 23.8% of the advertising market, meaning approximately a quarter of advertising is done through Facebook.
• Business Pages: There are approximately 45 million active business pages on Facebook.
• Adult Usage in the US: 67% of the adult population in the US uses Facebook.

Facebook Usage and Interaction Statistics

• Video Content: 85% of users prefer to watch videos with the sound off, and 80% find it annoying when videos automatically play with sound.
• Purposes of Using the Platform: While only 7% of users use Facebook to promote their business, 84% use Facebook as a channel to promote video content.
• Messenger and WhatsApp Usage: Facebook’s messaging applications Messenger and WhatsApp allow more than 700 million people to make voice or video calls a day. 150 million video calls are made per day on Messenger and 200 million videos are shared by users per day.

Instagram: Platform Where Visuality Dominates

Instagram stands out with its particular focus on visual content. The platform remains popular, especially among young users, in 2024. With its renewed algorithm, story features and AR filters, Instagram expands the ways users can express their creativity. Additionally, it has become an indispensable marketing tool for brands and influencers.

The Importance of Influencer and Brand Collaborations

Influencer and brand collaborations enable brands to effectively deliver their products or services to their target audiences. Influencers are people who generally focus on a specific niche or area and have a strong following in that area. These collaborations can increase the credibility of brands and contribute to the recognition of their products or services by wider audiences.

Role of Instagram

Instagram has a central role in influencer and brand collaborations. This platform is a social media network with high interaction rates, where visual content is at the forefront, and is the main field of activity for many influencers. Features and tools offered by Instagram support these collaborations:

1. Visually Oriented Platform: Instagram’s visual-oriented structure allows products and services to be effectively promoted visually.
2. Stories and Live Broadcasts: Instagram Stories and Live Broadcasts enable influencers to engage with their followers and spread brands’ messages dynamically.
3. Instagram Shopping: This feature, which allows direct purchase of products shared by influencers, offers brands the opportunity to increase sales.
4. Sponsored Posts and Advertisements: Brands can deliver influencers’ content to larger audiences through sponsored posts and advertisements.
5. Content Production Tools: Instagram helps influencers create more engaging and creative content by offering a variety of content production tools.
6. Hashtag and Explore Feature: These features enable brand and influencer content to be easily found by relevant audiences.

Execution of Influencer and Brand Collaborations

The following steps are followed to make these collaborations successful:

1. Choosing the Right Influencer: Influencers that are compatible with the target audience and values ​​of the brand are selected.
2. Strategic Planning: Determining elements such as campaign objectives, key messages and content calendar.
3. Content Production and Sharing: The brand and influencer collaborate on the production and sharing of content.
4. Engagement and Performance Tracking: Instagram’s analytics tools are used to track the performance of the campaign.
5. Conversion and ROI Measurement: The interaction, reach and conversion rates of the campaign are evaluated.

Instagram plays a critical role in the successful execution of influencer and brand collaborations. The platform offers significant opportunities for sharing visual content, reaching the target audience, increasing interaction and strengthening brand awareness. Well-planned and implemented influencer campaigns can be an important marketing strategy for brands.

Twitter: The Center of Instant Information and Discussions

Twitter is the ideal platform for a fast and concise flow of information. Users can instantly share their thoughts about current events, politics, sports and popular culture. In 2024, Twitter continues to provide an effective communication and discussion environment. It is extremely easy to follow the world agenda and express your opinion on various issues by using the platform’s hashtag system.

Twitter is a social media platform with millions of users around the world and has a significant impact on user behavior. This effect can be examined in a wide range from users’ interaction styles to their habits of receiving and sharing information.

Instant Information Flow and News Receiving Behaviors

• Rapid Information Sharing: Twitter encourages instant information sharing. Users quickly gain information about events happening around the world and can share that information immediately.
• Use as a News Source: For many users, Twitter is a tool to follow current events as an alternative to traditional news sources. Twitter has become an important news source, especially on issues such as emergencies, political events and sports events.

Interaction and Social Networks

• User Interaction: Twitter makes it easy for users to interact with each other. Retweet and like features allow users to spread content and express their opinions.
• Networking: Twitter plays an important role in building professional and personal networks. Users can connect and exchange ideas with people with similar interests.

Rising Stars and Niche Platforms

TikTok: Short Video Revolution

TikTok has gained great popularity, especially among young users, with its short video content. With viral videos, dances and various trends, TikTok pushes the boundaries of entertainment and content production. This platform, which allows users to showcase their creativity, continues its rise in 2024.

TikTok’s Popularity among Young Users

TikTok is a social media platform that has gained great popularity in recent years, especially among young users. There are several important factors behind this popularity:

Social Interaction and Community

• Social Connections: TikTok allows teens to interact with their friends and other teens around the world. Users can interact with each other through comments and likes.
• Niche Communities: The platform hosts niche communities that enable individuals with similar interests to come together.

Algorithmic Personalization

• Personalized Feeds: TikTok’s algorithm recommends content based on users’ interests. This allows young users to continually discover content that interests them.
• Ease of Discovery: The “For You” page makes it easy for users to discover new content and creators, thus providing an ever-renewing experience.

Cultural Impact

• Impact on Pop Culture: TikTok has had a significant impact on pop culture areas such as music, dance, and fashion. Young people follow and apply content that is popular on the platform in real life.

Entertainment and Education

• Entertaining Content: The platform attracts young people with entertaining and sometimes educational content. In addition to entertaining videos, many users also create “edutainment” type of content.

TikTok’s popularity among young users is due to the platform’s structure that supports short-format, interactive and creative content. Providing social interaction, cultural impact and entertainment for young people has made it particularly popular among this age group. TikTok has also gained importance as a space where young people can make their voices heard and express themselves.

LinkedIn: The Power of Professional Networking

LinkedIn stands out as the social media of the business world. The ideal platform for professional networking, job postings and career development. Users exchange information about industry news, expert opinions and trends in the business world. In 2024, LinkedIn remains important for professional connections and career opportunities.

Pinterest: Source of Inspiration and Creativity

Pinterest is a platform that offers inspiring images and ideas to users. It is an ideal resource especially for decoration, fashion, recipes and DIY projects. Users can find ideas that fuel their creativity with a personalized content stream based on their interests. It stands out as a unique marketing and interaction tool for brands.